B2B Small Business Banking Campaign
Concept created in September 2023. This is a mock-up of a multi-channel B2B marketing campaign.
Campaign Name: Business is personal
Audience: Small business owners along the East Coast
Goal: Grow the small business banking unit using online, print, and direct mail marketing
Print Ad. Suggested for local business journals, like the Charlotte Business Journal and local newspapers, as well as national business journals, including the Wall Street Journal.
Clickable Banner Ad. Suggested on local news and business websites, including Axios.
Clickable Banner Ad. Suggested on local news and business websites, including Axios.
Direct Mail. Work with local bankers to identify local businesses, and customize business names on the "To" line.
Direct Mail. Work with local bankers to identify local businesses, and customize business names on the "To" line.
Billboard. Suggested around interstate highways along the east coast.