B2C Local Business Campaign
This is a B2C campaign launching in early December and targeting two distinct audiences: new runners and experienced runners. We will segment our campaign by these audiences with the goal of increasing run club sign ups ahead of a large local marathon.
Campaign Name - New Runners: You can do it. We can help.
Campaign Name - Returning Runners: You know the drill.
Audience: New and experienced runners across Cincinnati and Northern Kentucky
Goal: Increase run club sign-ups ahead of the Flying Pig Marathon, a massive running event in downtown Cincinnati taking place the first weekend of May
The solution: targeted emails, local banner ads, and printed posters hung around town
Concept is a mock-up for a local business and was created in September 2023.
Email for returning runners. We'll send this four weeks before training, playing on the theme, "You know the drill."
Email for returning runners. We'll send this three weeks before training to runners who haven't yet signed up for spring training.
Email for returning runners. We'll send this two weeks before training to runners who haven't yet signed up for spring training.
Promotional email for new runners. We'll send this to people who sign up for our mailing list, stop by at trade shows, or visit us in store and who have not yet trained with the Tri-City Running Club Training Group!
Banner ad for new runners. This would show up on sites based on location and searches for running shoes, nearby races, and 10k, half marathon, and full marathon training plans.
Banner ad for new runners. This would show up on sites based on location and searches for running shoes, nearby races, and 10k, half marathon, and full marathon training plans.
Printed flyer to be used around local businesses and gyms!